2003 Cobb Street
Farmville, Virginia


Coronavirus COVID-19 Updates

COVID-19 Tally

Updated 12/2/20*

Brookview Assisted Living Facility
8 recovered and 0 active.

Holly Manor and Moore Center Skilled Nursing Facilities
0 Positive Cases, 0 Waiting on test results – Phase 1 of reopening

*Updated daily by 4 p.m.


CEO Responds to Brookview 10/5/20

We recognize and understand you feel secluded during this time of isolation. We are doing our best to work within the mandates we are given by the Virginia Department of Health (VDH) Piedmont District, while protecting all residents and staff. Read more here.

The Woodland resident tests positive for Covid-19

The Woodland, Inc today confirmed that a resident of its Brookview assisted living facility tested positive for COVID-19. The resident is currently off campus. The retirement community continues to follow Centers for Disease Control (CDC) and Virginia Department of Health (VDH) guidelines as it has since the pandemic began. Read more here.


Reopening Update 6/10/20

These guidelines may change, therefore we recommend checking our Facebook or website “COVID update” page for new or changing information. If at any time a resident or an employee becomes positive we must return to Phase I and start the process over. Read more here.

September 4, 2020

The Woodland is thrilled to announce that effective Sept. 7, 2020, it is scheduling 20-minute noncontact outside visits with residents’ immediate adult family, responsible party, power of attorney, and legal representatives. Learn more here.

March 27, 2020

The Woodland is bringing video conferencing to residents through its “Connect The Woodland” program. Learn more here.

End of March Update

March 31, 2020

Dear Resident/Responsible Party,

We are living in unprecedented times! Our lives have changed dramatically here at The Woodland but residents have and always will be our top priority. That’s why The Woodland is taking every measure recommended by the Virginia Department of Health (VDH) and the Center for Disease Control (CDC) to protect Residents.

Our company has been ahead of the curve, going to limited visitation in early March. Limited visitation is defined as only allowing visitors (not to be confused with staff or vendors) in our building if it relates to the emotional state of the resident or end of life scenario.

We have restricted building entry for staff and vendors to one entrance. Those entering the building have their temperature taken and are required to log their health condition, travel and activities outside of The Woodland. All deliveries are to one location and boxes are steamed before they are allowed into the facilities.

We encourage families to reach out to their loved ones by telephone, email and cards or letters. Recently we implemented video conferencing with residents. Enclosed is the press release announcing this new service and how you can schedule a conference.

We have modified our payment process, temporarily shutting down payment inside the facility. Payment options include using a dropbox located on the front porch of the administration building as well as taking credit card payment over the phone. For credit card payment, please call 434-392-6106, extension 257 or 347.

A group of community members delivered homemade masks for healthcare workers in our area which we plan to use over N95 masks to extend their useful life.

In an effort to support local businesses and our independent apartment residents, we have purchased flowers from local flower shops and meals from local restaurants.

We strongly encourage everyone to follow the CDC recommendations of hand washing/sanitizing and social distancing of at least 6 feet. Please call or email me if you have any questions or wish to receive email updates.


Greg C Cole
President and CEO, The Woodland, Inc.

Limited Visitation Update

March 12, 2020

The Woodland wants to assure the public that we are well prepared to respond to the coronavirus. A Coronavirus Task Force comprised of various qualified staff members from across the organization has been meeting regularly since January to coordinate our efforts to prevent the spread of COVID-19 from the community at large onto our campus.

The first confirmed case in our community was announced Wednesday night by Longwood University as a student who is now quarantined. We do not have COVID-19 on our campus, but as a precaution we have implemented actions below in accordance with Centers of Disease Control) CDC and Centers for Medicare and Medicaid Services (CMS) guidelines. Our best possible outcome is preventing spread of the virus to our campus.

Effective Thursday March 12, we are limiting visitation to residents in the facility.

Per CMS guidelines “limiting” means “the individual should not be allowed to come into the facility except for certain situations, such as end-of-life situations or when a visitor is essential for the resident’s emotional well-being and care.”

We have established a direct line at (434) 395-7013, which will be manned Monday – Friday, 9 am-5 pm, to answer all visitation questions. Individuals may also email CEO@thewoodlandinc.com with visitation questions.

  • We encourage family members to stay in contact with loved ones via phone, email, social media and other means. No visitors, including independent living residents, will be allowed in the Jefferson Dining Room including all sitting areas.
  • All outside vendors and contractors will be screened and are restricted to common areas. Deliveries will be received at designated loading areas.
  • We have suspended all outside events at our community center including social and civic groups and well as our own 50th anniversary celebration scheduled for March 26.
  • Residents and employees are reporting travel plans so they can be monitored upon their return to the region.

Everyone is encouraged to continue practicing good infection control measures outlined on the CDC website, specifically:

Wash your hands and using hand sanitizer
Cover your mouth when you cough or sneeze
Maintain “social distance” of around 6 feet from people who show symptoms
Avoid touching eyes, nose and mouth

We will provide updates and share the latest developments on this page at www.thewoodlandinc.com/covid19.

Your patience and understanding is appreciated as we work diligently to keep our campus safe and healthy. Our goal is to ensure that we all live well and are following all the CDC and CMS protocols.


According to Centers for Medicare and Medicaid Services (CMS), limiting means “individuals should not be allowed to come into the facility, except for certain situations, such as end-of-life situations or when a visitor is essential for the resident’s emotional well-being and care.”

Unfortunately we are unable to re-open the pools to the public until the state moves into phase 3 of its guidelines for the reopening of skilled nursing facilities.

The Woodland is home to 240 residents in its skilled nursing, independent and assisted living facilities.

The Woodland’s task force is comprised of various qualified staff members from across the organization. They have been meeting regularly since January 2020 to coordinate efforts to prevent the spread of COVID-19 from the community at large onto The Woodland’s campus.

No, it only includes independent assisted living, assisted living and skilled nursing facilities.

A memo was sent to staff and families on March 12, 2020. A press release was sent to local news organizations and also posted on our website (to the left). Updates are being posted to our website and our Facebook page. Additionally, we have set up a direct line 434-395-7013, which will be manned Monday-Friday, 9 a.m.–5 p.m. to answer all visitation questions. Interested parties may also email CEO@thewoodlandinc.com. We will continue to post updates on this page.

When federal and state agencies have announced that there is no longer a significant threat.

The Woodland’s task force has been continuously monitoring COVID-19 since January 202. The decision to act on visitor limitations came after a Longwood student was the first confirmed COVID-19 case in Farmville.

Employees and contractors must enter the facility through a single entrance. Once inside the building they must fill out a log disclosing their health condition, travel and activities. An oral temperature is also obtained.

According to the CDC, older adults as well as those with heart disease, diabetes and lung disease are at increased risk which is why The Woodland takes this virus very seriously and is taking measures to prevent its spread to our campus.